Thestepsband.com Niche News

pIn this article, I explore how to use some great a href=http://www.businessconsultingabc.com/Cost_Effective_Online_Marketing_Strategies.htmlOnline Marketing/a tools, such as, Email, RSS Feeds, Podcasts, Networks, Affiliate Sales, Viral Marketing and Online Press Releases to bring sales in the door through your website./p
pstrongOpt In Email/strong/p
pUse your website to mine customer data, then send permission based (Opt-In) email to the clients regarding:nbsp; Specials, Discounts, New Product or Services, Newsletters, Blog Posts, etc. Here are some email tips:/p
pstrongemMake the Email a Mini Sales Page/em/strong:nbsp; Bulleted; Benefit and Value Oriented; Top Solutions to Customer Problems; Why Do Business with your Company; Why Immediate Action is Advantageous; Directed to Act; Directed Personally; Short Headlines; Use a Value Based, Resource Based Soft Sell Offer; Put Time Limits amp; Scarcity of Products for Special Offers and Discounts, and so forth./p
pstrongemUse Video and Audio Emails/em/strong:nbsp; Try Hello World and Instant Flash Audio to integrate an added dimension to your Sales Offer.nbsp; Consider:nbsp; Testimonials, Demonstrations, Instructions, Mini Courses, Tips, Presentations; an Introduction from a Referral; Seminar Clips to build Credibility- there are perpetual possibilities to incorporate video and audio into your Sales Emails to Opt-In customers./p
pstrongRSS Feeds/strong/p
p RSS or Really Simple Syndication is an excellent tool in so many ways. From increased SEO to telling customers and prospects about your great products and services. RSS is an online distribution program that allow the sending and receiving of short alerts about company news, new articles, new blog posts, company updates, a new podcasts post and more. You can send an alert about anything you want your customers and prospects to know about. You can even use an RSS feed to see what your competition is up to. It is a wonderful system to keep in close touch with your customers. RSS can send very targeted traffic to your website and works fantastically to promote a blog, special, new product- the sky is the limit! What I love about RSS is once it is set up, it works automatically. That is automation power which translates into web profits! It is an easy set up!/p
pstrongemReading RSS Programs (Free)/em/strong/p
p– Reader Google/p
p– RSS Reader/p
p– News Gator/p
pstrongNote:/strongnbsp; Internet Explorer 7.0 and later, Outlook 2007, Opera and Firefox have built in RSS Readers./p
pstrongemProviding RSS Feeds on your Website/em/strong:nbsp; Use RSS to Java Script or try 1and1/p
pstrongemRSS Tips/em/strong/p
p– Add Fresh Content via Articles and Blogs and send an Alert./p
p– You can incorporate Google Ad Sense Advertising into your Feeds./p
p– RSS Subscribe Icon should be located at the top of your web pages./p
p– Submit your RSS Feed to RSS directories/p
p– Fantastic tool to use for your websitersquo;s a href=http://www.businessconsultingabc.com/Search_Engine_Optimization_Strategies.htmlSearch Engine Optimization (SEO)/a./p
pstrongPodcasts/strong/p
pRecord audio or video, post to your web server and offer it on your website.nbsp; Great Way to offer Industry / Customer specific Resources so your customers can download it on the go and view / listen to it at their convenience.nbsp; You could even host your own radio or TV show!/p
pstrongemSet-Up:/em/strongnbsp; I recommend the All-in-One Podcast Start up Kit from M-Audio for a fair $200. Includes a Microphone, Audio Interface, Editing Software, etc. ndash; the complete set up./p
pstrongemSyndication Feeds:/em/strongnbsp; Distribute your Podcasts as RSS Feeds through:/p
p– Odeo/p
p– Feed Demon/p
p– Feed Burner/p
pstrongemPost your Podcast Feeds through Directory Sites, such as:nbsp; /em/strong/p
p– Yahoo Podcast strongem/em/strong/p
p– I Tunes/p
p– Podcast Alley/p
pstrongemRequest a Searchable Category on:/em/strong/p
p– I Tunes/p
p– Podcasting News/p
p– Podcasting ndash; Station/p
p– Podcast Central/p
pstrongemPodcast Tips/em/strong/p
p– Bandwidth is Key.strongem/em/strong/p
p– No Longer than 30 minutes in duration.strongem/em/strong/p
p– Promote at top of main pages.strongem/em/strong/p
p– Definitely us scripts!nbsp; Polish it up!strongem/em/strong/p
p– Give it some personality!strongem/em/strong/p
p– Promote your Podcasts in your Blog and RSS Feeds.strongem/em/strong/p
p– Although prepared and scripted, try to be conversational and engaged.strongem/em/strong/p
p– Donrsquo;t sell!nbsp; Provide information.nbsp; Inform and educate.strongem/em/strong/p
pstrongemThe Future – Nanocasts/em/strong/p
pNarrowly targeted, commercial podcasts using Really Targeted Syndication Feeds (RTS). nbsp;extremely niched and segmented.nbsp; For more info:nbsp; Nanocasting Alliance./p
pstrongNetworking/strong/p
pOnline Forums, Blogs and Discussion Groups are great places to Network among your fellow entrepreneurs, establish your brand, get your company name out there, drive more traffic to your website, attract new customers and learn from competitors.nbsp; Online networking gives you the opportunity to strategically position yourself as an Expert and help others, while bringing notice to your expertise and company. Social Networking needs to be a major part of your a href=http://www.businessconsultingabc.com/Writing_An_Effective_Business_Plan.htmlBusiness Plan/a going forward if it isnrsquo;t today!/p
pstrongemSocial Media Sites/em/strong: like Facebook, Twitter, My Space, Squidoo and You Tube are excellent sites to establish a name and to network.nbsp; They are fun too!/p
pstrongemTwitter/em/strong is a growing Social Media Micro Blog which can be transmitted and read on a cell phone.nbsp; Twitter is an excellent forum not to just network but also send out alerts and updates, as you would with RSS, to your customers.nbsp;/p
pstrongemProfessional Online Networking/em/strong:nbsp; Sites like Linked In and Spock provide an excellent forum to network and cross promote.nbsp; Be sure to include your Twitter Contact Info, Blog, Facebook Info and other of value links from your Company.nbsp; This will createme/em an exponential, cross-promotion increase in web traffic./p
pstrongemForums:/em/strongnbsp; Join some professional forums online to get your name and reputation established on the web.nbsp; Serve as an Expert on some Forums and answer peoplersquo;s questions ndash; it will quickly establish your credibility and drive traffic to your site./p
pstrongAffiliate Sales/strong/p
pYou can use Affiliate Programs to partner up with other companies to add value to your product and service offerings, making commissions and other income streams off the sales of these products and services to your customers.nbsp; You can also do the reverse; develop an Affiliate Program of your own so others can sell your offerings to their established customers and networks.nbsp; I love Affiliate Marketing because once it is set-up; it is a passive generating income, working 24 hours a day, 365 days a year.nbsp; The key is to partner up with other companies you respect and can offer a customer base you canrsquo;t or havenrsquo;t been able to target and vice versa.nbsp;/p
pstrongemAffiliate Programs/em/strong:nbsp; Check out these sites to find affiliate merchants, products and services:/p
p– Clink Bank/p
p– CJ/p
p– Pay Dot Com/p
pstrongGo Viral/strong/p
pViral Marketing is grass roots, word of mouth marketing and can be a powerful way of generating a lot of online traffic to your website.nbsp; E Marketer conducted a study that determined 53% of online traffic comes from otherrsquo;s recommendations.nbsp; Thatrsquo;s over half of all traffic folks!nbsp; So whatrsquo;s the best way to Go Viral?nbsp; Simple!nbsp; Give something of value away for free and spread the news of the offer on your RSS, Twitter and other online networks.nbsp; Give away a Free Article or Guide in an area you are an Expert./p
pstrongOnline Press Release/strong/p
pOnline Publicity and PR is a key component in establishing your creditability and stickiness on the web.nbsp; Check out PR Web to ensure your Press Release gets noticed./p
pstrongAbout the Article Writer /strong/p
pFrank Goley is a business consultant, business turnaround consultant and business plan consultant for ABC Business Consulting. Frank is considered an expert in writing, developing and implementing business plans, business turnaround plans, business funding plans, marketing plans, strategic plans and web marketing plans. Frank offers comprehensive business consulting, business coaching, business turnaround consulting, along with web seo, web development and web marketing consulting, to small and medium size companies. Frank is the author of a business plan book, emThe Comprehensive Business Plan Workbook ndash; A Step by Step Guide to Effective Business Planning/em, and he has over 50 published articles and e-books on business success strategies. He also writes the Business Success Strategies Blog./p